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Protrust Pharmacy Ltd

Lagos, Nigeria.

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We designed and developed a WordPress + Elementor experience with custom HTML/CSS/JS blocks for speed and polish.

Challenges & Objectives

/ Project Overview

Key capabilities shipped:

  • Product Catalog & Search – Categories (OTC, Vitamins, Baby, Personal Care), smart search with typo‑tolerance.

  • Prescription Upload – Secure file upload (PDF/JPG), pharmacist review queue, automated notifications.

  • Checkout & Payments – Paystack/Flutterwave, coupons, and order notes for special handling.

  • Fulfillment Options – Store pickup time slots, delivery windows, delivery fee logic by location.

  • Branch Finder – Map + nearest branch, opening hours, pharmacist on duty.

  • Content Hub (Blog/Guides) – Evidence‑based health articles to rank for informational keywords.

  • Trust & Compliance – License badges, privacy notice, consent prompts on Rx flows.

  • Performance – Image optimization, critical CSS, lazy‑load, and caching; PWA add‑to‑home‑screen.

/ Challenges

  • No unified digital experience for product discovery, prescriptions, and delivery.

  • Fragmented customer journey across social DMs/phone calls; low online conversions.

  • Need for trust signals (licenses, pharmacists on duty, reviews) and clear compliance messaging.

  • Slow mobile performance on legacy pages hurting SEO and ad ROI.

/ Objectives

  • Build a fast, mobile‑first pharmacy website with clear product browsing and checkout.

  • Enable Rx workflows: upload prescription, pharmacist verification, and secure fulfillment.

  • Add click‑and‑collect + home delivery, with real‑time order status.

  • Integrate WhatsApp order assist and phone fallback to match local purchasing behavior.

  • Improve SEO (local packs, schema, health content hub) to grow organic traffic.

/The Creative Process

  • Discovery & Compliance Mapping
    Workshops with the Protrust team to align on Rx rules, privacy, and in‑store operations (pickup vs. delivery).

  • UX Architecture
    User flows for: Browse → Add to cart → Checkout, and Upload Rx → Pharmacist review → Payment → Fulfillment.

  • UI Design
    Clean, clinical aesthetic; accessible colors; large tap targets; trust blocks on every transactional page.

  • Build & Integrations
    Elementor for layout, custom JS for Rx logic & slot picker, Paystack/Flutterwave, WhatsApp deep links, Google Maps.

  • QA & Launch
    Cross‑device testing, performance tuning, schema markup (Product, Organization, LocalBusiness, FAQ), and SEO checks.

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